Maria Luisa Poumaillou created Maria Luisa with her husband Daniel in 1988. Once a small boutique rue Cambon it rapidly became one of Paris'most important fashion destinations, and grew quickly with more shops in Paris and abroad, also recently launching a Maria Luisa collection. Maria Luisa has become internationally renowned for an elegant yet alternative take on fashion, with an eye for discovering new talents, her radical opinions, and her sharp selection.